▲Ruby林珮瑩在FACEBOOK上每周發表一篇長文章,分享她經營新媒體的看法。
Ruby林珮瑩提供
以下為全文
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《小資族如何自營電商》
在新冠肺炎之後越來越多人養成了利用網路購物的習慣
大量的KOL與直播帶貨頻道
讓人在方便之餘也可以利用另一種購物體驗來滿足消費的需求
甚至還能在電商上佔足了便宜
電子商務究竟能不能成為小資族在下班後
當作賺取外快的另一份副業呢?
電商雖然不用付出實體通路的場地費用
但卻不能完全免除其他的費用與時間投入
如囤貨、包裝、物流、退換貨等
而這些也正是大多數人難以跨入電商領域的障礙
近年來卻有個新穎的電商模式在疫情期間悄悄地在國外爆紅
也就是Dropshipping以及聯盟行銷
這兩種電商模式最大的特色就在於
你可以完全不必擔心物流的問題
也就是說
你要是能找到不必囤貨的產品進行合作
就能完全只靠生產內容來經營電商生意
Dropshipping本質上就是一種F2O的行銷模式
繞過傳統批發商和零售通路
直接把商品從工廠送到消費者手中
並從中賺取價差
經營者需要做的事情就只有把訊息散布出去
所以想要經營Dropshipping的人
只需要專注於選擇產品、市場行銷、客戶服務與處理訂單
其中最重要的便是產品選擇與市場行銷
有接觸過電商的人應該都知道
能不能在電子商務這片紅海中獲利
選品至少佔了一半以上的因素
再加上一篇不錯的文案
幾乎就是獲利的保證
為了保證獲利率與銷售速度
Dropshipping一般會挑選市場上比較少見或比較新的產品來銷售
因此在行銷的策略會比較注重在FB、IG等社交平台的廣告推廣
也就是打造或跟隨「爆款」商品
比如:數年前隨處可見的冰霸杯、紅遍2019半邊天的筋膜槍,還有更多在臉書上隨處可見的大陸產品(而且多半與圖文不符)
這些產品都造就了許多利用Dropshipping而致富的人
所以說,在臉書廣告上買東西真的要三思
而目前能提供Dropshipping的平台中
比較常見的就是Alibaba與Aliexpress(全球速賣通;即國際版淘寶)
因為能將內容直接串接到社交平台的緣故
使阿里巴巴旗下的這兩個平台成為最多人的選擇
另一種行銷聯盟就相對比較簡單
說白了就是透過部落客推薦
利用部落格內轉發的公司網址下單
只要客戶購買成功就會有一定比例的利潤進帳
消費聯盟是一種比起Dropshipping還要更簡單的經營模式
你所要做的事情就只有單純的推薦而以
因此比較需要注重的就只有內容的經營、以及SEO的優化而以
這種以內容帶商品的模式
有一個最大的優勢就是:
客戶通常不會無止境的比較價格
只要產品被營造出的價值與售價相差不遠
那麼消費者買單的機率就會很高
也就是說
只要能做出好的內容
養出一批互動率高的粉絲
那麼你就有機會透過行銷聯盟這種模式來賺取下班後的外快
因此造就了一批被稱之為團媽的銷售人員
其次就是流量的經營
在關鍵字廣告或平台推廣的費用越來越高的情況下
過去常見的廣告策略已經很難產生讓人滿意的成效
取而代之的是經營議題取向的部落格、社團、Line群等私域流量
最後建議有意願經營Dropshipping或行銷聯盟的朋友
直接從消費量大的領域開始做起
例如:3C、美妝、服飾、日用品等
並耐心且長期的生產內容
在粉絲數量與黏著度都夠高的情況下,再來追求獲利的可能性
大學生了沒出道的RUBY林珮瑩近年轉型成立經紀公司-起點娛樂,替企業做網路口碑行銷企劃和運營,目前旗下有超過百位直播主,對於新媒體運營的她有非常多的想法,有興趣的朋友可以去關注她的FACEBOOK。
Ruby - 林珮瑩粉絲專頁:https://www.facebook.com/rubybaby419/
Ruby林珮瑩IG:
https://www.instagram.com/rubybaby419/
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